Google wants AI regulation, but on its own terms
Surely, we can have rules that allow us to continue doing what we're doing
By The Register
Google has publicly called for artificial intelligence regulation, but the company is pushing for rules that would allow it to continue its current operations with minimal disruption. In a 21-page policy paper titled "A Pragmatic Approach to AI Governance in America," Google argues there is a middle path that balances market-driven innovation with independent oversight.
The company proposes the creation of a federally overseen frontier AI regulatory organization, which it calls FARO. This stance comes as other major AI firms have taken different positions.
Anthropic CEO Dario Amodei called for "binding regulations" in June 2026, though the company later pushed back on some aspects. OpenAI and Anthropic have been leading the way in the AI sector, with Anthropic's Project Glasswing competing against OpenAI's Daybreak cybersecurity initiative for AI-assisted vulnerability detection.
The push for regulation reflects growing pressure on the AI industry following recent incidents. In June 2026, the Trump administration forced Anthropic to disable a new AI model after a White House security directive.
Meanwhile, a German court ruled in June 2026 that Google was liable for false AI overviews, setting a precedent that could reshape AI regulation in Europe. The EU AI Act, which is binding and risk-tiered, will see major provisions apply in 2026, requiring developers to share safety test results with the federal government before public release.
Google's proposal for FARO appears designed to navigate these emerging requirements while maintaining flexibility for its business operations. The company's position suggests it wants regulation that provides oversight without stifling the innovation that has driven its growth in the AI sector.
This approach contrasts with calls for stricter binding regulations from some competitors who argue the industry needs more comprehensive rules to address safety concerns.