Much-loved independent making move to Eastgate Square kiosk
A POPULAR business known for florals and matcha will be making the move to a permanent home.
By Chester Standard
A much-loved independent business known for its luxury floristry and handcrafted matcha is set to secure a permanent home in Chester, moving from its pop-up roots to a bespoke kiosk at Eastgate Square. Natalya x Harper, a brand that has already made a significant mark on the city, will open its new destination this year, bringing together floral installations, açaí bowls, and event styling services in one curated space .
The move comes after a series of successful temporary ventures that demonstrated strong local demand for the brand’s unique concept. Following a phenomenal response to floral installations created for H beauty’s opening and a sold-out Mother’s Day pop-up, the decision to establish a permanent base was made to meet growing customer interest .
The new kiosk is purpose-built specifically for Natalya x Harper, designed to accommodate its blend of luxury floristry and lifestyle offerings in a beautifully curated environment . Situated at the top of Newgate Row, the kiosk will be just steps away from the forthcoming Mango store, placing it in a high-traffic area of Eastgate Square that is already attracting attention from shoppers and visitors .
Construction on the bespoke unit is now underway, with the business preparing to unveil further opening details in the coming weeks . The location offers a strategic position within Chester’s retail heart, allowing the business to reach a wider audience while maintaining the intimate, high-quality experience its customers have come to expect.
Natalya x Harper is not just a florist but a luxury lifestyle brand that has expanded its offerings to include matcha lattes and açaí bowls, creating a multi-sensory experience for visitors . This combination of florals and refreshments reflects a growing trend in independent retail where businesses offer more than a single product, instead creating destinations that encourage lingering and repeat visits.
The brand’s ability to sell out pop-up events suggests that the permanent kiosk will quickly become a familiar stop for locals and tourists alike. The business owner, who previously ran a boutique in Rhos-on-Sea, has brought a distinct aesthetic to Chester that blends coastal elegance with urban sophistication .
This background has influenced the brand’s approach to floral design and event styling, which often features fresh, natural arrangements alongside more structured, contemporary pieces. The new kiosk will allow the business to showcase these services more consistently, offering floral event styling alongside its retail products.
Eastgate Square has been undergoing significant changes as part of Chester’s ongoing retail regeneration, with new stores and renovated spaces drawing fresh attention to the area. The arrival of Natalya x Harper adds to this momentum, bringing an independent, locally rooted business into a development that has seen several new national brands enter the market .
The square’s management has welcomed the addition, noting that independent operators like Natalya x Harper help to create a diverse and vibrant retail mix that appeals to a broad range of shoppers. Paul Stewart, associated with Eastgate Square, confirmed the arrival of the business in a social media post, describing it as bringing “florals, matcha and a little magic to make your day extra special” .
This phrasing captures the brand’s emphasis on creating memorable, uplifting experiences for customers, rather than simply selling products. The kiosk will serve as a hub for these interactions, offering a space where people can enjoy a matcha latte while selecting flowers or discussing event styling options.
As construction continues, the business is expected to announce its official opening date and any promotional events planned for the launch. The move to a permanent home marks a key milestone for Natalya x Harper, allowing it to build on the success of its pop-ups and establish a lasting presence in Chester’s independent retail scene .
For customers who have followed the brand through its temporary locations, the new kiosk represents the chance to visit a dedicated space that reflects the full breadth of what Natalya x Harper offers. The addition of açaí bowls to the menu further broadens the appeal of the kiosk, catering to those seeking healthy, vibrant food options alongside their floral purchases.
This combination of floristry and refreshments positions Natalya x Harper as a lifestyle destination rather than a traditional shop, aligning with modern consumer preferences for experiences that combine multiple elements in one visit . With its location at the top of Newgate Row and its unique blend of products, Natalya x Harper is poised to become a notable part of Chester’s Eastgate Square community.
The business’s journey from pop-up to permanent home reflects the resilience and adaptability of independent retailers in a changing market, while also highlighting the city’s continued support for local, creative enterprises .