AI app ads promoting 'objectification of women' banned by watchdog
The ad regulator said it had "zero-tolerance" for ads promoting AI tools that could sexualise or objectify women.
By BBC News
The Advertising Standards Authority has banned a series of social media adverts for AI applications after finding they promoted the objectification of women and the production of sexually explicit material. The regulator said it had a “zero-tolerance” approach to ads that sexualise or objectify women.
According to the BBC report, five adverts on Meta’s platforms were ruled unacceptable. The ASA said some of the ads used sexualised imagery of a girl under 18, while others encouraged users to upload pictures of their “crush” and turn them into “sizzling” videos.
One of the adverts was for an AI companion application created by Animcha Ltd, and the regulator said another set of ads, for an AI portrait generation tool called Nexaipic, also breached the rules. The ASA said the material was likely to cause serious offence.
The regulator said its AI-driven monitoring system identified the ads, and it warned that promoting the objectification of women and sexually explicit content made from people’s images posed a risk of real-world harm.